“Building New Worlds With Entertainment Marketing” panel will be a deep dive into how marketers approach promoting entertainment around IP that transports fans to a brand-new world of experiences, leading to connections with fans that can last for generations.

Panelists include James Smith, Head of Industry, Entertainment, Facebook; Scott Donaton, SVP and Head of Marketing, Hulu; Michael Engleman, Chief Marketing Officer, Showtime; Kimberly Paige, Chief Marketing Officer, BET, and Ellen Stone, EVP, Entertainment Brand Strategy and Consumer Engagement, NBCUniversal Television and Streaming.  

Registration is free but required for access.